Starting a new business is exciting, but it can also be overwhelming. There are so many things to consider, from creating a business plan to developing a marketing strategy. One important aspect of marketing that new business owners should not overlook is the creation of an explainer video.
An explainer video is a short, engaging video that explains what your business does, how it works, and why it’s valuable to customers. It’s an effective way to introduce your business to potential customers, investors, and partners.
Here are seven reasons why creating an explainer video should be a priority for new business owners:
1. It grabs attention
In today’s fast-paced digital world, people have short attention spans. An explainer video can quickly grab someone’s attention and keep them engaged with your message. Studies have shown that videos are more effective than text or images alone in capturing attention and driving engagement.
2. It simplifies complex ideas
Explaining a new business idea can be challenging, especially if it’s a complex one. An explainer video can simplify and distill complex ideas into an easily understandable format. It can also provide visual cues to help viewers understand the concept more easily.
3. It’s shareable
People love to share videos on social media, and an explainer video is no exception. If your video is engaging and informative, people will be more likely to share it with their friends and followers. This can help to increase brand awareness and drive more traffic to your website.
4. It’s versatile
An explainer video can be used in a variety of ways, from social media to email marketing to trade shows. It’s a versatile marketing tool that can help you reach a wider audience and promote your business in different channels.
5. It builds trust
An explainer video can help to build trust with potential customers by providing a clear and concise message about your business. It can also help to establish your credibility and expertise in your industry.
6. It increases conversions
An explainer video can help to increase conversions by providing a compelling call to action at the end of the video. This can encourage viewers to take the next step, whether it’s signing up for a free trial, making a purchase, or contacting your business for more information.
7. It’s cost-effective
Creating an explainer video doesn’t have to be expensive. There are many affordable options available, from DIY tools to professional services. And the return on investment can be significant, especially if the video helps to drive more leads and conversions for your business.
Check out this great example of an informative explainer video we shot in 2022:
Copper Seed Explainer
